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Who We Serve

PropertyKey's IMAPP platform is designed to meet the needs of professionals in all industry segments. You get access to the ultimate in property details, valuation, prospecting specifics, and marketing information integrated in one place.

PropertyKey’s IMAPP is your one stop solution to driving productivity and accelerating growth no matter what Real Estate Industry segment you are in. Utilize the power of IMAPP’s profiles, mapping, and reporting tools to help build your market and property knowledge, do comparative analysis, and gain access to rich contact information to support your business growth, prospecting and marketing goals.

  • MLS Boards and Associations

    Today PropertyKey works with many Boards and Associations, serving over 140,000 of their members through their use of the IMAPP platform. Members generate millions of page views with their searches, download tens of thousands of reports, and millions of contacts and addresses for marketing programs and mailing labels. Learn how we can help your members benefit from including the IMAPP platform in your suite of tools.

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  • Real Estate Professionals

    PropertyKey’s IMAPP Platform integrates tax, public record, permits, code violation data with Property Information to help streamline the due diligence process, identify investment opportunities, and improve market valuation and analysis capabilities. This integration makes it easy to provide valuable insights, make informed recommendations, and become establish as a trusted advisor.

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  • Commercial Real Estate

    Conduct comprehensive research, targeted property searches, perform accurate market analysis, visualize data spatially, generate professional reports, make informed decisions, and improve efficiency and productivity in day-to-day operations.

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  • Mortgage Lenders and Loan Originators

    PropertyKey’s IMAPP platform provides mortgage lenders and loan originators with a comprehensive view of a property, its value, and general market conditions for easy analysis. The combination of tax and public record information with Real Estate listing data accessible in one tool is a real time saver and productivity driver.

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  • Title Companies

    PropertyKey’s IMAPP platform equips title companies with a powerful tool to conduct thorough research, streamline processes, mitigate risks, and deliver high-quality client service.

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  • County and City Governments

    Integrating public tax and regulatory record information from across jurisdictions with property listing data in one integrated platform can provide many benefits to state, county, and city governments. Such as sharing information across internal departments, doing property assessments, data to support policy decision-making, compliance management and tracking, and insights for improving public services. All this and more via easy-to-view profiles and robust mapping.

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  • Home Service Contractors

    Overall, the combination of public tax, public record, and property information in the IMAPP platform empowers home contractors and service companies with valuable data and insights. It enhances the ability to target potential customers, make informed marketing decisions, reduce efforts to find potential clients, and gain a competitive advantage in the market.

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MLS Boards and Associations

Today PropertyKey works with many Boards and Associations, serving over 140,000 of their members through their use of the IMAPP platform. Members generate millions of page views with their searches, download tens of thousands of reports, and millions of contacts and addresses for marketing programs and mailing labels. Learn how we can help your members benefit from including the IMAPP platform in your suite of tools.

PropertyKey’s IMAPP platform offers the most accurate and current information, with interactive mapping, customized for your MLS Board or Association members and seamlessly integrated with your other tools. Data is collected from multiple sources in many formats, scrubbed, validated for accuracy, standardized, integrated, automated, and presented in one platform according to your specific local needs. Eliminating redundancy of multiple searches to find correct information and rework. Creating a one-stop shop of integrated Tax, public record, and property listing information that drives increased productivity and operational efficiency.  Members get access to the following:

  • Exclusive tax, delinquency, Permit, Code Violation, Rental, etc. data sets
  • Property valuation analytics, CMA
  • Unmatched map-based visualization and Geocode details
  • Fast and powerful search interface for customized data research
  • Full property reports or record downloading
  • Full contact information, target marketing lists, and mailing labels downloading
  • Excel file format downloading for ease-of-use and 3rd party integration
  • Auto-populate best-in-class property data into your real estate listing information system for more accurate data throughout your real estate listing information ecosystem.
  • Enterprise or individual license programs
Real Estate Professionals

With PropertyKey’s IMAPP platform, you have access to a one-stop integrated view of all pertinent data available on a property in a single property profile, including building permits, code violations, rental information, market value and equity, and direct contact details not found in other tools. The benefits of the platform include:

  • Efficient Due Diligence: Integrating data sources in one place enables you to perform due diligence more efficiently. Quickly access permit history, code violation records, and public records to assess a property’s compliance with regulations and identify any potential red flags. This helps ensure that transactions proceed smoothly and minimizes the risk of surprises or complications during the closing process.
  • Market Analysis and Insights: Integrating various data sources enables you to conduct comprehensive market analysis. Identify trends, track property sales, and evaluate market conditions more effectively. As a result, you gain a deeper understanding of the market, enabling you to advise clients on optimal pricing strategies, investment opportunities, and potential risks.
  • Accurate Property Valuation: You can analyze recent sales data in the market and compare it with property square footage and assessed values to find pricing trends and discrepancies. This can help you provide more precise pricing recommendations to sellers and buyers, improving credibility and increasing the likelihood of successful transactions.
  • Property History and Disclosures: You have access to information about a property’s history, including any previous issues or violations. This information is valuable for buyer representation, as it helps you ensure clients are fully informed about the property’s condition and any potential legal or financial concerns. Accurate disclosures can foster trust with clients and protect agents from legal liabilities.
  • Identifying Investment Opportunities: By analyzing code violations, permits, and tax records, you can pinpoint properties with potential for improvement, renovation, or development. This allows you to advise clients on investment prospects, estimate renovation costs and potential returns, enhancing your expertise in the investment property market.
  • Client Education and Guidance: Integrated data empowers you to provide clients with comprehensive information and guidance. You can educate clients about property maintenance costs, tax implications, and any potential restrictions or obligations associated with specific properties. This helps clients make informed decisions and builds trust in your expertise.
Commercial Real Estate

PropertyKey’s IMAPP platform significantly benefits commercial real estate professionals in several ways:

  • Comprehensive Property Research: The platform provides access to a vast database of tax and public records, integrated with real estate property listing information. Enabling you to conduct comprehensive property research and evaluate properties thoroughly and make more informed decisions.
  • Market Analysis: Perform in-depth market analysis. Generate reports on market trends, property values, vacancy rates, rental rates, and other key market indicators. Mapping capabilities help visualize market data spatially, identifying areas of opportunity areas based on specific criteria.
  • Property Valuation and Pricing: Compare properties, analyze market transactions, and make accurate assessments of property values. Access sales data that assists in property valuation and pricing.
  • Targeted Property Search: Narrow down property searches based on specific criteria such as location, property type, size, price range, and more, helping you to identify properties that meet your clients’ requirements.
  • Enhanced Efficiency and Productivity: You no longer need to navigate multiple sources or manually compile data from different platforms. The software’s centralized database and advanced search capabilities save time, increase productivity, and enable faster decision-making.
Mortgage Lenders and Loan Originators

Having integrated, accurate and reliable information within a single source is a game changer. PropertyKey’s IMAPP platform eliminates the need to search multiple systems for property and market information. Data is visualized in a clear and concise format and provides a different dimension to viewing property and market details. PropertyKey’s IMAPP platform can assist with the following:

  • Market Analysis: Property data offers valuable insights into market trends, such as average sales prices, property turnover rates, and neighborhood characteristics. Combining this data with tax and public records allows lenders to assess the market conditions and the potential risks associated with a particular property or location, which helps lenders with decision-making.
  • Property Valuation: IMAPP data provides detailed information about comparable properties in a specific area, including recent sales prices and property characteristics. By combining this data with tax and public records, lenders can create a preliminary assessment of the property value and support decision-making earlier in the loan process.
  • Risk Assessment: Tax and public records contain important information about the property and its owners, such as liens, judgments, foreclosures, open permits and code compliance, or outstanding taxes. If significant financial or legal issues are tied to the property, IMAPP has it identified.
  • Verification of Ownership and Legal Status: Public records provide documentation related to property ownership, including deeds, titles, and mortgage records. By cross-referencing this information with property data, lenders can verify the legal status of the property and help ensure that the borrower has the right to mortgage it and determine other real estate and mortgage history for the owner.
  • Due Diligence and Compliance: By leveraging tax, public record, and property data, lenders can verify borrower information and property details and ensure that all necessary disclosures and documentation are in order.

With PropertyKey’s IMAPP platform, mortgage lenders and loan originators can comprehensively understand a property’s value, associated risks, and market conditions. This information can help with the loan application process and making informed lending decisions.

Title Companies

The IMAPP Platform profile and mapping tools help title companies in several ways, such as:

  • Streamlining Property Research: With IMAPP, you can quickly and efficiently gather property details and relevant documents from one system to respond more effectively to prospective customers, saving time and effort compared to searching for information across multiple sources.
  • Improved Due Diligence: The IMAPP platform allows you to conduct thorough due diligence on properties. With IMAPP, you can quickly verify ownership details, open permits and code compliance, liens, mortgages, judgments, and other encumbrances, identify property boundaries, and review any recorded documents that may impact the title. IMAPP helps to mitigate risks and helps with generating accurate title reports.
  • Valuation and Market Analysis: IMAPP allows you to gain insights into property values, taxes and special assessments, comparable sales, market activity, and neighborhood statistics.
  • Title Examination: The IMAPP platform allows you to quickly conduct a more comprehensive title examination. IMAPP allows you to cross-reference real estate listing information, property details, and sales history with recorded documents to identify potential issues like undisclosed liens, undisclosed transfers, inaccuracies on other deeds, or fraudulent activity.
  • Efficient Closing Processes: The IMAPP platform can streamline the closing process through easy retrieval of property details and transaction history, while tax and public record integration ensure accuracy in title commitments, insurance, and other closing-related documents. IMAPP helps promote efficiency and reduce the chances of errors caused by having to go to multiple places for information.
  • Enhanced Customer Service: Offering clients comprehensive reports, accurate property information, and market insights can help increase client satisfaction and confidence in their services.The IMAPP platform is your single source of information that can help save time and improve productivity.
County and City Governments

Here are some more ways in which PropertyKey’s IMAPP platform can help:

  • Collaboration and Data Sharing: Integration of data sources facilitates collaboration and data sharing between different jurisdictions, departments, and agencies. Using a common platform allows departments to exchange information seamlessly, avoid duplication of efforts, and ensure consistency in property-related data across various government functions.
  • Compliance and Reporting: IMAPP can help support compliance and reporting processes for government departments with its ability to review property-related information, track transactions, identify hidden violations, and analyze geographical trends for tracking and planning purposes.
  • Land Use Planning and Zoning: The IMAPP Platform property profiles can help with decisions regarding land use planning and zoning regulations by providing data and maps that can help promote development priorities via analyzing property characteristics, sales trends and neighborhood data.
  • Code Enforcement: IMAPP supports helping to monitor compliance with building codes, zoning ordinances, and property maintenance regulations. Cross-referencing property listings, property characteristics, and tax records make it easier to identify offenders, history of violations, licenses, and permitting in multiple jurisdictions, assess compliance, and consider enforcement actions.
  • Data-Based Policy Making: IMAPP provides users with a rich dataset for helping with analyzing precise regional market trends, housing affordability, and demographic patterns and allowing departments to make informed policy decisions related to housing, urban development, and economic development.

PropertyKey’s IMAPP platform is your single source for understanding what’s happening within your county, city and the surrounding areas around you.

Home Service Contractors

PropertyKey’s IMAPP platform is your one place to get instant access to a single view of property profiles that combine public tax records, public information, and detailed property information that includes actual permits, code violations, and more. This can be highly beneficial for home contractors and service companies, in several ways:

  • Lead Generation: The IMAPP Platform provides contractors and service companies with a wealth of information about properties, such as ownership details and contact information, property sales, and historical permitting and violation records. This information can help to identify potential leads, target specific properties or homeowners who may require services and build on successful relationships via geographical targeting.
  • Market Analysis: By accessing real estate listing information, contractors and service companies can gain insights into the real estate market trends, property sales history, and property values in specific areas. You can also track permit and violation activity by competitors and prospective clients. This data, which includes building permits and code violations, can help you understand the potential demand for their services and make informed decisions about pricing and marketing strategies.
  • Property Profiling: The information in the IMAPP platform can help contractors and service companies understand their target audience better. You can gain insights into property owner history, financial position and history, and maintenance or renovation patterns. This knowledge can help you respond to information requests, assess potential clients and effectively tailor service offers and marketing efforts to specific customer segments.
  • Streamlined Operations: The IMAPP Platform can streamline various operational aspects, such as automating your lead generation, providing details to help estimate project costs and improving efficiency and driving productivity.
  • Access to comprehensive property information can give an edge. IMAPP can show areas where service needs are in high demand and offer unique value propositions based on the specific needs of homeowners in different locations.

IMAPP is your single source for finding new customers and growing your business.

iMapp Comparables

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